Leadership

Committed to honesty and integrity

Self starter and team player

Balance of sub-goals to achieve larger enterprise objectives

Value input of others

Key observer; able to build and manage productive teams

Critical thinker and problem solver

Business Acumen

Brand strategy, conceptualization and creative development

Experiential event design, management and execution

Marketing, digital and advertising campaigns

High profile client services and account team management

Brand partnerships

Product development

Corporate Sector

• Created and led an award-winning experiential activation named by AdWeek as the best experiential activation by a spirits brand called Amparo, a semi-permanent immersive theater experience in Miami that sold over 22,000 tickets through it’s 8-month tenure, generated over 100 press articles, reached over 1 billion media impressions, generated more than $2.8 million dollars in ticket revenue and awarded two city proclamations

• Reported directly to key stakeholders and worked with city officials on permitting, licenses, contracts and negotiations for various initiatives throughout the city

• Managed teams of up to 100 employees and partners

• Multi-million dollar budget management and reconciliation

• Developed and led all of Bacardi’s LIV Super Bowl activations in 2020 including multi-venue activations throughout Miami leading up to the big game and brand experiences at the stadium for high profile clientele at the Super Bowl

• Increased revenue at two former agencies through development with existing clients while cultivating new client relationships by seeking new business opportunities that resulted in maximizing our client portfolio on an annual basis

Philanthropy

• Avid volunteer for local organizations including Feeding South Florida and Best Buddies

• Organized and led a nonpartisan initiative on behalf of Election Defenders in 2020 called Joy to the Polls where we traveled around to polling sites throughout the city and played live music to elevate spirits and bring joy to the community

• Served on the young patrons board for multiple years at the Museum of Contemporary Art

• Created and implemented fundraising initiatives for the Museum of Contemporary Art and Soho Beach House to increase the annual fund and grow our membership community

• Facilitated monthly beach clean ups for 3 years for a local members community

• Supported green space initiatives at local gardens throughout Miami

• Continuously seeking opportunities to help support our community and change peoples lives